Insights · Short, useful, opinionated
What we're thinking about, this month.
Three concepts that will save you from AI snake oil: context windows, hallucinations and agents
If a vendor can't answer straight questions on these three, you're being sold something. A 10-minute survival kit for spending decisions.
Read in fullModel review, May 2026: which AI to actually use this quarter
Claude, GPT, Gemini, Llama, DeepSeek - what each is genuinely best at, what each is genuinely bad at, and where we'd default for an SME today.
Read in fullAgentic AI is having its moment. Here's what's real and what's not.
Code agents and support triage have crossed from novelty to default tool. Autonomous-everything has not. Five questions to ask before you build.
Read in fullInsights · One email a month
Useful things, when there are useful things to say.
Plain-English notes on AI, automation, and bespoke software for UK SMEs. We don’t do drip campaigns. Unsubscribe in one click.
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